When it comes to protection against a storm, a safe place is always better to have it ready to go and not having to build it in the middle of the storm. The same concept can be apply to the connections you have or should be building around your community or clients. Several new and existing business do not see the impact of constructing connections before making a sale. You can not expect exceptional sale numbers when little was done to enforce the trust with the company and clients. New store make the mistake to start the construction once they open the doors. Such project should be one of the first tasks in the blueprints. Build a network of people related to your product/service, once your store opens it doors, sales will hit the ground running and won’t spend time looking/promoting.